Bridging the Trust Gap:
Why Human Editors Still Matter in the Age of AI Content
Randy Savicky’s article on the AI trust gap is a critical issue facing brands today: it’s not the use of AI that’s costing them their audiences—it’s the over-reliance on it. As companies race to push out more content, the absence of thoughtful human oversight is widening a “trust gap” with readers, who are increasingly able to spot when something feels machine-made. Savicky argues that the real differentiator for brands isn’t whether they use AI, but whether a human editor has taken the time to review and refine that content. If you care about building genuine trust and engagement with your audience, this article is a must-read.
Jan 2025
The AI Trust Gap: Why Human Editors of AI Content Matter